Sony Corporation (NYSE: SNE) is the first in the race to provide TV to you without cable boxes. Sony has signed a deal with Viacom Inc (NASDAQ: VIAB) to provide TV channels on the new PlayStation 4 game console, Your move Microsoft Corporation (NASDAQ: MSFT) the rival game console maker of Xbox One. Sony is making new rivals other then Microsoft, Apple Inc (NASDAQ: AAPL) Intel Corporation (NASDAQ: INTC) and Google Inc (NASDAQ: GOOG) are all the up and coming big dogs in the TV provider service. This deal has given Sony channels like BET, CMT, Comedy Central, MTV, Nickelodeon, Spike and VH1, only if they had ESPN, NBA TV and Cartoon Network I would have camped outside of GameStop Corp (NYSE: GME) to get my hands on the new PlayStation. This deal is making Sony many of enemies that include the new TV makers mention above plus the cable providers and lastly the old rival Microsoft. I look forward to checking out how this service will change the way we watch TV forever.